The goal of this project was to create a company based on a strange or interesting word, then design a logo, stationery, business card and envelope for it. The word I selected was “Gongoozling,” meaning to ogle or gawk at. My company, LizViz, specializes in giving night vision tours to watch nocturnal lizards. I used starkly contrasting colors to mark the transition between day and night, making it seem as if a beam of light was shining from the night vision goggles in the logo. I carried this theme through the stationery package, adorning the pieces with silhouetted lizards to further the light vs. dark concept.